Every SEO campaign is unique, but some require a different level of strategy, patience, and technical expertise. That was exactly the case when Build Epic Consulting partnered with DermaMed.

As a respected medical adhesive coating manufacturer, DermaMed had built an outstanding reputation within the medical device industry. Their products supported applications ranging from wearable medical devices and wound care to diagnostic technologies and pressure-sensitive adhesive solutions. While the company was well known by existing clients, its online presence didn’t reflect its industry expertise.

When our partnership began, DermaMed had a Domain Authority of just 2, ranked for only 25 keywords, generated virtually no organic leads, and had little visibility in Google Search. Like many specialized B2B manufacturers, the website contained valuable information but lacked the technical SEO foundation, content strategy, and authority needed to compete online.

Our goal wasn’t simply to improve rankings. It was to help DermaMed become the trusted online resource for engineers, procurement teams, product developers, and medical device manufacturers searching for adhesive coating solutions.

 

A Unique SEO Challenge

 

Unlike many local businesses, DermaMed operates within one of the most specialized and regulated industries imaginable.

Medical manufacturing websites cannot rely on exaggerated marketing claims or overly promotional language. Every page must balance technical accuracy, regulatory awareness, and search engine optimization while maintaining credibility with highly educated buyers.

To make the project even more challenging, DermaMed completed a complete rebrand in August 2025, changing its website from dermamed.net to dermamedcoatings.com.

A domain migration of this size is one of the most technically demanding SEO projects a company can undertake. Without careful planning, businesses risk losing rankings, backlinks, and years of accumulated authority.

Rather than treating the migration as a setback, Build Epic Consulting viewed it as an opportunity to build an even stronger digital foundation.

Through strategic 301 redirects, technical SEO improvements, Search Console monitoring, internal link updates, and continuous optimization, we successfully preserved existing search equity while positioning the new domain for long-term growth.

 

Building Authority Instead of Chasing Rankings

 

Many SEO campaigns focus exclusively on ranking a handful of keywords.

Our strategy for DermaMed was very different.

Instead of creating isolated pages targeting individual search terms, we focused on building topical authority across the entire medical adhesive coating industry.

Working closely with the DermaMed team, we expanded and optimized content throughout the website, including pages covering:

• Medical adhesive coatings
• Wearable medical devices
• Diagnostic applications
• Wound care solutions
• Medical tapes
• Breathable films
• Foam materials
• Engineering solutions
• Custom coating capabilities
• Laminating and slitting services

Every page was written with both engineers and search engines in mind.

This comprehensive approach helped establish clear topical relationships throughout the website while improving the overall user experience.

For prospective clients exploring DermaMed’s capabilities, the website evolved into a valuable educational resource rather than simply an online brochure.

 

Technical SEO Meets AI Optimization

 

Today’s search landscape extends well beyond traditional Google rankings. Businesses also need to become visible within AI-powered search experiences like ChatGPT, Google’s AI Overviews, and other large language models.

That meant every content update included a long-term AEO (Answer Engine Optimization) strategy.

Throughout the campaign, we implemented:

• Technical SEO improvements
• Content expansion
• Internal linking
• Structured data (Schema.org)
• FAQ development
• Service page optimization
• Educational blog content
• Improved website architecture

One of the most exciting aspects of this campaign is that the results have been achieved before DermaMed’s new FAQ pages have even been published. Those pages are currently awaiting approval and represent another opportunity to strengthen AI visibility in the future.

 

The Results

 

Today, DermaMed’s digital presence looks dramatically different than when the campaign began.

Since partnering with Build Epic Consulting:

• Domain Authority increased from 2 to 30
• Ranking keywords increased from 25 to approximately 850
• 507 organic keywords now drive qualified visibility
• Average monthly website traffic has grown to 2,000–2,500 visitors
• Organic search consistently generates 800–1,200 monthly visitors
• The website now produces approximately 20 qualified leads each month
• 650 referring domains help strengthen authority
• More than 1,700 backlinks support long-term visibility

Just as importantly, DermaMed has established a strong presence within AI-powered search.

Current AEO performance includes:

• AI Authority Score: 20
• 36 AI Mentions
• 62 AI Cited Pages

These results demonstrate that the strategy is working across both traditional search engines and emerging AI platforms.

 

Why These Results Matter

 

Medical manufacturing isn’t a high-volume consumer market. Companies aren’t trying to attract thousands of casual visitors. They’re trying to connect with the right engineers, purchasing managers, product designers, and medical device manufacturers looking for specialized expertise.

That makes every qualified visitor significantly more valuable.

By expanding DermaMed’s visibility for highly relevant searches, the website has become an effective business development asset that supports long sales cycles through educational content and technical authority.

 

Looking Ahead

 

One of the most rewarding aspects of this project is knowing that the campaign is still growing.

Additional FAQ pages, expanded structured data, and new educational content are already planned as part of DermaMed’s ongoing AEO strategy.

As AI-powered search continues to evolve, businesses that invest in clear, authoritative content will be positioned to reach both traditional search users and the next generation of AI-assisted buyers.

Build Epic Consulting remains committed to helping DermaMed expand that authority while continuing to generate qualified traffic and business opportunities.

 

Final Thoughts

 

DermaMed’s story demonstrates that successful SEO isn’t about chasing algorithms or short-term ranking wins. It’s about building trust. When Build Epic Consulting began this partnership, DermaMed had exceptional products and decades of manufacturing expertise, but very little online visibility.

Today, the company has transformed its digital presence through strategic SEO, technical optimization, educational content, Answer Engine Optimization, and long-term authority building, all while successfully navigating a complete domain migration in one of the most regulated industries in the world.

For us, that’s what modern SEO is all about. Not simply helping businesses rank higher. Helping them become the trusted authority their customers and increasingly AI platforms turn to for answers.

Ready to Build Your Industry Authority?

 

Whether you’re a local service company, healthcare provider, or specialized B2B manufacturer, long-term success doesn’t come from chasing rankings; it comes from becoming the trusted authority in your industry.

At Build Epic Consulting, we develop customized SEO and AEO strategies that help businesses increase visibility in Google Search, strengthen their presence in AI-powered search, and generate qualified leads through authoritative, educational content.

If you’re ready to grow your online presence with a proven, long-term strategy, we’d love to learn more about your business.

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