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Social Media Advertising FAQs

Get answers to common questions about social media advertising, paid campaigns, targeting, and how strategic ads can help your business generate leads and grow.

What social media advertising services does Build Epic Consulting offer?

Build Epic Consulting provides social media advertising services including campaign strategy, audience targeting, ad creation, and performance optimization to help businesses generate leads and grow through paid social campaigns.

How does social media advertising generate leads?

Social media advertising generates leads by targeting specific audiences, delivering relevant messaging, and guiding users toward taking action through landing pages, forms, and calls to action.

Which platforms do you run ads on?

We run social media advertising campaigns across platforms such as Facebook, Instagram, and other networks, depending on where your target audience is most active.

How do you target the right audience?

We use data-driven targeting strategies based on demographics, interests, behaviors, and previous interactions to reach the most relevant audience for your business.

How do you measure the success of social media advertising?

We measure success through key metrics such as leads generated, conversion rates, cost per lead, and overall return on investment, focusing on results that impact your business.

SEE OUR SUCCESS – Let’s discuss CASE STUDIES

6,018,403 Impressions

number of times ads were presented to markets in the first 60 days!

0.65% CTR

6.49 x the national average

Increased new customers each month

Avg 15 New Cancer Leads Per Month

72% Increase in Website Traffic

1,722,322 Impressions

number of times ads were presented to markets

0.72% CTR

10.72 x the national average

Increased new customers each month

45% more traffic per month

1,565,638 Impressions

number of times ads were presented to markets

0.21% CTR

3.01 x the national average

Increased website traffic

45% more traffic per month

705,095 Impressions

number of times ads were presented to markets

1.05% CTR

15.00 x the national average

Increased landing page views

Avg. 950+ views a month

541,095 Impressions

number of times ads were presented to markets

0.33% CTR

4.70 x the national average

Increased website traffic

30% more traffic per month

Build Epic Consulting offers social media advertising in Phoenix, helping businesses increase visibility, drive targeted traffic, and generate consistent leads through paid social campaigns. Our approach combines advanced targeting, retargeting, and cross-platform ad delivery to reach the right audience across social media, websites, and connected devices.

Our Social Media ads look like your social media display or video posts but appear on other websites and apps, linking back to the social media platform and your website, and run across all devices using our targeting strategies. We are “mirroring” the EXACT look of your social post as an ad that runs on thousands of OTHER websites and apps, targeted just to the people you want to reach across all devices.  Social Mirror ads can be done with any organic or paid posts from your business account on these 8 social media platforms: Facebook, Instagram, X (previously Twitter) LinkedIn, TikTok, Pinterest, Snapchat, or YouTube.  Ads can be on display, video, or OTT across connected TVs or carousels.

Targeting Options Include:

  • Behavioral – thousands of targeting categories including demographics, on-line and off-line behaviors, and interests.
  • Keywords – target a list of up to 500 keywords related to your business, and show ads on the web pages where they appear.
  • Retargeting – Following people after they leave your website and showing them your ad, on other websites and apps they go to, across all devices.
  • Cross Platform Targeting available from Mobile Conquesting
  • Geo-fencing uses GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.

Social Ads Beyond Social

When you engage Build Epic Consulting as your digital strategy and systems partner, you gain a powerful extension of your social media presence. Our Social Mirror approach transforms your social posts into targeted ads that appear across thousands of websites, apps, and connected devices—reaching the right audience wherever they are. Through advanced targeting, retargeting, and cross-platform delivery, we amplify your message, increase visibility, and drive measurable results.